Beloved Brands Leadership Learning Center - "Don't buy this jacket" A few years ago, Patagonia was trying to figure out how to handle Black Friday. They launched a campaign encouraging their consumers
Don't Buy This Jacket (Part 2) | HuffPost Impact
Patagonia - Don't Buy This Jacket
patagonia ad at DuckDuckGo | Social marketing, Growth strategy, Ads
Don't Buy This Jacket, Black Friday and the New York Times - Patagonia
Why Patagonia Is Telling Customers Not to Buy Its Products on Cyber Monday
Don't Buy This Jacket | The New Republic
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday | Entrepreneur
Patagonia's Conscientious Response to Black Friday Consumer Madness | Greenbiz
Don't buy this jacket
Should You Buy Patagonia's Black Friday Ad? - Outside Online
Don't Buy This Jacket, Black Friday and the New York Times - Patagonia
Don't Buy This Jacket (Part 2) | HuffPost Impact
Iconic Ads: Patagonia - Don't Buy This Jacket
How Patagonia Changed the Advertising Game | Topic Insights
Patagonia Practices And Preaches: Corporate Responsibility And The Climate Crisis — Orange Sparkle Ball
Patagonia Brand has been handed over to the Planet. - Pluriverse
Patagonia - Don't Buy This Jacket
Redux: 'Don't Buy This Jacket' | GearJunkie
Patagonia: "Don't Buy Our Stuff"... Wait, what? - Mountain Life
Don't Buy This Jacket!' Claim Turns Into Business and Climate Successful Campaign | Knowledge Hub | Circle Lab
Case study: Patagonia's 'Don't buy this jacket' campaign
Patagonia's Conscientious Response to Black Friday Consumer Madness | Greenbiz
Inspiring consumer behaviour change for sustainable business
Maybe you shouldn't let your people go surfing...Yet | Outmatch